Tag: Case Study
Creating Long-Term Loyalty Relationships: How MSS Helped a Tire Manufacturer Strengthen Dealer Commitment
In a highly competitive, multi-brand sales environment, keeping your products top of mind is a challenge – especially when sales teams have multiple options to recommend. One multibillion-dollar tire manufacturer found itself struggling with exactly that issue. While their tires were high quality, they were just one choice among many for dealers and their sales…
Global Print Network: How We Saved a Manufacturing Leader $150,000
Problem A prominent leader in the manufacturing industry was spending a substantial portion of their marketing budget on shipping collateral internationally to their numerous global partners. Innovative Idea MSS vetted and partnered with digital print companies in 11 countries around the globe to develop and put systems in place, that would allow MSS to push…
Case Study: How We Used Prospecting Data to Create Highly Unique Engagement During Lead Nurturing
Problem: A nationally-recognized deck manufacturer created an online interactive visualization tool, which allowed potential customers to be able to design and see the deck of their dreams. The visualizer simulated what the deck would look like, based on their selection of color, design style and dimensions. Unfortunately, the manufacturer did not have a way to track…