Category: Printing and Mailing
Global Print Network: How We Saved a Manufacturing Leader $150,000
Problem A prominent leader in the manufacturing industry was spending a substantial portion of their marketing budget on shipping collateral internationally to their numerous global partners. Innovative Idea MSS vetted and partnered with digital print companies in 11 countries around the globe to develop and put systems in place, that would allow MSS to push…
Why Postcards Are Still Highly Effective Awareness Building Tools
Today’s marketing and advertising world is awash with hashtags, viral videos, memes, and all the other signature elements of the social media age. Against this backdrop, printed postcards may seem a hopelessly outdated way of delivering a marketing message. However, postcards have been around for decades and have survived for one simple reason: they’re extremely effective.…
We Achieved a 23% Response Rate Using Mailers
We have a Client who engineers and manufactures valves for high pressure, high temperature and caustic chemical manufacturing applications. These valves are unique to certain industries. It was our Client’s goal to build a database of engineers in this realm and solicit mailings to the them based on their specific applications and requirements. We came…
Direct Mail On Steroids… How to Use IP Targeting to Dramatically Improve Reach and Frequency
As marketers, we all know how effective direct mail campaigns can be and what kind of impact they can have on our business. They’ll stand on their own if we want them to; some businesses use them as their only channel. But what if there was a way to enhance your existing direct mail campaigns?…
5 Ways in Which Print on Demand Can Help Your Business
Before spelling out the benefits of print on demand, let’s first define it. Print on demand, or POD, is simply producing printed materials on an as-needed basis. Gone are the days of bulk printing and storing your business’ marketing collateral, documents, and publications. Now you can eliminate costly up-front fees of huge print runs and cut…