Category: Custom Solutions
10 Essential Questions to Ask Your Next Fulfillment Partner
When selecting a third-party logistics (3PL) fulfillment partner, making the right choice is crucial for your business’s success. To help you navigate this important decision, we’ve compiled an essential guide: 10 Things to Look for in Your Next Fulfillment Partner. Check out our comprehensive infographic below for a quick overview of these key considerations. Do They…
Case Study: Online Training & Loyalty Incentives Program
Problem: A multibillion-dollar tire manufacturer wanted to increase top-of-mind awareness of their products with the dealers who were selling their tires in a multi-brand environment. They were also constantly challenged with ensuring their products were on the forefront of the selling proposition, with VARs, retail, and dealer sales teams. Innovative Idea: In a controlled environment, MSS conducted…
Tips for a Successful Lead Management System
As you create a lead management program you spend arduous time and investment creating and planning a complex strategy and plan. Then comes the hours of execution and implementation. Finally, you have your plan in place and it’s up and running. Leads now start to come to fruition. Now What? According to a study done over…
Case Study: How We Used Prospecting Data to Create Highly Unique Engagement During Lead Nurturing
Problem: A nationally-recognized deck manufacturer created an online interactive visualization tool, which allowed potential customers to be able to design and see the deck of their dreams. The visualizer simulated what the deck would look like, based on their selection of color, design style and dimensions. Unfortunately, the manufacturer did not have a way to track…
Case Study: How We Use Geolocation Data to Deliver Added Value to Your Channel Partners
Problem: A profitable Midwest composite lumber company’s marketing team wanted to implement a new lead generation campaign, but they were lacking the tools they needed to measure ROI and a way to process the newly generated leads. They also wanted to put a consistent method in place to get the new leads out to their field…
Employee Tenure Is Our Key to Success
Over the course of this year, I have reflected many times on the 30th anniversary of Marketing Support Services and one thing keeps standing out in my mind – I’ve been saying “good morning” to the same people every day for as long as I can remember. Gail, in the Contact Center has been with MSS…