Recent Posts
Why Postcards Are Still Highly Effective Awareness Building Tools
Today’s marketing and advertising world is awash with hashtags, viral videos, memes, and all the other signature elements of the social media age. Against this backdrop, printed postcards may seem a hopelessly outdated way of delivering a marketing message. However, postcards have been around for decades and have survived for one simple reason: they’re extremely effective.…
We Achieved a 23% Response Rate Using Mailers
We have a Client who engineers and manufactures valves for high pressure, high temperature and caustic chemical manufacturing applications. These valves are unique to certain industries. It was our Client’s goal to build a database of engineers in this realm and solicit mailings to the them based on their specific applications and requirements. We came…
Direct Mail On Steroids… How to Use IP Targeting to Dramatically Improve Reach and Frequency
As marketers, we all know how effective direct mail campaigns can be and what kind of impact they can have on our business. They’ll stand on their own if we want them to; some businesses use them as their only channel. But what if there was a way to enhance your existing direct mail campaigns?…
Case Study: How We Used Prospecting Data to Create Highly Unique Engagement During Lead Nurturing
Problem: A nationally-recognized deck manufacturer created an online interactive visualization tool, which allowed potential customers to be able to design and see the deck of their dreams. The visualizer simulated what the deck would look like, based on their selection of color, design style and dimensions. Unfortunately, the manufacturer did not have a way to track…
Why Outsource the eCommerce Part of Your Business to a Third Party Fulfillment (3PF) Provider?
A third party fulfillment provider – 3PF for short – is an outsourced supplier that provides your online business with specific logistics services such as warehousing, order processing, packing, and shipping. Why outsource to a 3PF? Most online businesses start with limited budgets and sweat equity. Their reliance is solely on their personal resources to…
5 Ways in Which Print on Demand Can Help Your Business
Before spelling out the benefits of print on demand, let’s first define it. Print on demand, or POD, is simply producing printed materials on an as-needed basis. Gone are the days of bulk printing and storing your business’ marketing collateral, documents, and publications. Now you can eliminate costly up-front fees of huge print runs and cut…
Case Study: How We Use Geolocation Data to Deliver Added Value to Your Channel Partners
Problem: A profitable Midwest composite lumber company’s marketing team wanted to implement a new lead generation campaign, but they were lacking the tools they needed to measure ROI and a way to process the newly generated leads. They also wanted to put a consistent method in place to get the new leads out to their field…
Increase Revenue With a SPIFF Program
Sales incentives are not a new idea in the retail world. In fact, Sales Promotion Incentive For Frequent Sales, or SPIFFS – small, usually monetary bonuses – are said to have been used as far back as the early 1900’s in the furniture industry and were an integral part of bringing Apple computers to the masses. Separate…
Employee Tenure Is Our Key to Success
Over the course of this year, I have reflected many times on the 30th anniversary of Marketing Support Services and one thing keeps standing out in my mind – I’ve been saying “good morning” to the same people every day for as long as I can remember. Gail, in the Contact Center has been with MSS…
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