Recent Posts
The Best Tools for Amazon Sellers To Boost Their Business Efficiencies
In the competitive world of Amazon selling, leveraging the right tools can significantly improve your success. From managing inventory to optimizing product listings, the right tools can streamline your operations and boost your sales. One powerful strategy is partnering with a third-party logistics provider (3PL) like Marketing Support Services (MSS). Inventory Management Tools Effective inventory…
How to Turn Product Sample Requests into Powerful Lead Nurturing Opportunities that Create More Conversions.
If you’re a building products brand that manufactures siding, trim, roofing, decking, flooring, and virtually any other product that comes in colors and textures, you’re probably sending out samples to homeowners — as well as architects, contractors, and dealers. Well, we got this. One of our core services is cutting full sized, building products materials down…
10 Essential Questions to Ask Your Next Fulfillment Partner
When selecting a third-party logistics (3PL) fulfillment partner, making the right choice is crucial for your business’s success. To help you navigate this important decision, we’ve compiled an essential guide: 10 Things to Look for in Your Next Fulfillment Partner. Check out our comprehensive infographic below for a quick overview of these key considerations. Do They…
How Can EDI Help Your Business Grow?
Every day, companies worldwide exchange a multitude of documents, such as purchase orders, invoices, and shipping notices, that are vital to global commerce. However, these paper-based transactions are often riddled with errors and excessive costs. Historically, transferring a purchase order from buyer to seller has been a labor-intensive, manual process. The buyer must print or…
Global Print Network: How We Saved a Manufacturing Leader $150,000
Problem A prominent leader in the manufacturing industry was spending a substantial portion of their marketing budget on shipping collateral internationally to their numerous global partners. Innovative Idea MSS vetted and partnered with digital print companies in 11 countries around the globe to develop and put systems in place, that would allow MSS to push…
5 Rules for Choosing a Third-Party Fulfillment Partner
Whether you’re in the B2B or B2C sector, warehousing, fulfillment, and shipping are crucial to your business’s success. Managing the day-to-day flow of inventory can be overwhelming, which is why partnering with a third-party fulfillment partner (3PF) can be not only essential but also highly beneficial. What is a “Third-Party Fulfillment Partner” (3PF)?Building strong relationships…
Call Center Quality Control: 10 Essential Criteria
Call centers often come under fire for the quality of customers’ experience when contacting them. There is no excuse for allowing your customer-facing agents to be the cause of dissatisfaction. Set clear expectations of what is required for every customer interaction and monitor performance regularly. Ensure your quality control framework includes the following 10 essential criteria. 1. GREETING Make sure your calls are…
Case Study: Online Training & Loyalty Incentives Program
Problem: A multibillion-dollar tire manufacturer wanted to increase top-of-mind awareness of their products with the dealers who were selling their tires in a multi-brand environment. They were also constantly challenged with ensuring their products were on the forefront of the selling proposition, with VARs, retail, and dealer sales teams. Innovative Idea: In a controlled environment, MSS conducted…
Tips for a Successful Lead Management System
As you create a lead management program you spend arduous time and investment creating and planning a complex strategy and plan. Then comes the hours of execution and implementation. Finally, you have your plan in place and it’s up and running. Leads now start to come to fruition. Now What? According to a study done over…
Why Postcards Are Still Highly Effective Awareness Building Tools
Today’s marketing and advertising world is awash with hashtags, viral videos, memes, and all the other signature elements of the social media age. Against this backdrop, printed postcards may seem a hopelessly outdated way of delivering a marketing message. However, postcards have been around for decades and have survived for one simple reason: they’re extremely effective.…
We Achieved a 23% Response Rate Using Mailers
We have a Client who engineers and manufactures valves for high pressure, high temperature and caustic chemical manufacturing applications. These valves are unique to certain industries. It was our Client’s goal to build a database of engineers in this realm and solicit mailings to the them based on their specific applications and requirements. We came…
Direct Mail On Steroids… How to Use IP Targeting to Dramatically Improve Reach and Frequency
As marketers, we all know how effective direct mail campaigns can be and what kind of impact they can have on our business. They’ll stand on their own if we want them to; some businesses use them as their only channel. But what if there was a way to enhance your existing direct mail campaigns?…
Case Study: How We Used Prospecting Data to Create Highly Unique Engagement During Lead Nurturing
Problem: A nationally-recognized deck manufacturer created an online interactive visualization tool, which allowed potential customers to be able to design and see the deck of their dreams. The visualizer simulated what the deck would look like, based on their selection of color, design style and dimensions. Unfortunately, the manufacturer did not have a way to track…
Why Outsource the eCommerce Part of Your Business to a Third Party Fulfillment (3PF) Provider?
A third party fulfillment provider – 3PF for short – is an outsourced supplier that provides your online business with specific logistics services such as warehousing, order processing, packing, and shipping. Why outsource to a 3PF? Most online businesses start with limited budgets and sweat equity. Their reliance is solely on their personal resources to…
5 Ways in Which Print on Demand Can Help Your Business
Before spelling out the benefits of print on demand, let’s first define it. Print on demand, or POD, is simply producing printed materials on an as-needed basis. Gone are the days of bulk printing and storing your business’ marketing collateral, documents, and publications. Now you can eliminate costly up-front fees of huge print runs and cut…
Case Study: How We Use Geolocation Data to Deliver Added Value to Your Channel Partners
Problem: A profitable Midwest composite lumber company’s marketing team wanted to implement a new lead generation campaign, but they were lacking the tools they needed to measure ROI and a way to process the newly generated leads. They also wanted to put a consistent method in place to get the new leads out to their field…
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